Jaquar Aria ARI-CHR-39021 Chrome Pillar Tap

With its origins in 1960s, Manesar-based bath fittings business Jaquar Group is today a house of brands including Essco (value segment), Jaquar (premium segment), Artize (luxury segment), and Jaquar Lighting (complete LED lighting solutions). NL Mehra launched a brand named Essco and began building a value-for-money range in the highly unorganised market for bathroom fittings. When the Late NL Mehra started his bathroom fittings business in Delhi in 1960, he knew it would be an uphill task. At that time, faucets, taps, and valves were a new industry and were sold as commodities. Following this customer-centric approach and relying on the founder?s hard work and determination to grow, Essco became reasonably well-known in the market. It reached Rs 30 lakh annual turnover by 1985. Today, Jaquar claims to command over 60 percent market share in the organised bath and sanitaryware sector in India.